September 22, 2010

Robot's rights in different Hands

Rajinikanth's Endhiran has been dubbed in many languages including Hindi. His films in Hindi Hum, Thyagi, Gangva and Sivaji have received tremendous response from the public. Being Asia's most expensive film, Robot has already caught public attention what with the teasers being screened every five minutes on television. The Hindi rights of the film Robot' has been reportedly sold for a whopping Rs. 50 crores.
The rights have been sold to Gemini Film Circuit for this record price. Gemini, in return have decided to market it in a smart way instead of releasing it directly. The Hindi rights now have been sold to Shringar Films for Bombay Territory and to the most famous Mukta Arts in Delhi-UP and Eastern Punjab as well. Red Sun Enterprises, Venkatesh Films and few others have obtained rights over other regions of Hindi-territories.

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